The Challenge
One of the largest hay producers in the US, Standlee figured out how to make what most think of as a seasonal and speculative crop both consistently available and reliably high quality. But the superior benefits of its unique line of specialty bagged and baled hay wasn’t well understood or valued by the animal owning public, or the dealers who serve them.
The Approach
Like Nike did for tennis shoes and Starbucks did for coffee, Stewart set out to help Standlee redefine their signature product in its category: others supply hay, Standlee supplies Premium Western Forage.
