The Challenge
St. John Center for Homeless Men is not our typical client here at Stewart and Associates. They are a local organization, helping to change the lives of homeless men in the Louisville area. Their mission is to create an atmosphere that encourages homeless men to envision a life of hope, take shelter, and move forward. They see an average of 170 men a day and provide services ranging from a cup of coffee and a hot shower to permanent supportive housing programs.
The Approach
Stewart and Associates will mark the end of a year long branding effort for St. John Center with their fundraising event, “Raisin’ the Rent”. For the past year, we have been working with St. John Center to create an image that expresses both personality and purpose and portrays the center as a protected place, a hub of services, and a warm and caring daytime refuge for men. Their new image does just that. We just hope that we have succeeded in opening the community’s eyes as working with St. John Center for Homeless Men on this project has opened ours.
THE BACKPACK
