The Challenge
Ritchie invented automatic watering in 1921 and has continued to be the innovation leader in the category. But with many changes occurring in the livestock and equine industries in recent years, Ritchie felt the need to reintroduce itself and its “built better” mission to a new generation.
The Approach
Stewart and Associates built the Ritchie brand program to highlight the benefits to both animals and their owners of having clean, fresh water on demand. The program and campaign rationalized the line of products to the user’s needs and promoted the Ritchie brand promise: Fresh Water for Life.
