Peterson Smith

The Challenge

The oldest and largest equine practice in its region, Peterson Smith was looking to increase its appeal with the new inhabitants of the recently expanded equine community in Ocala. Known historically as a thoroughbred practice and for its emergency and critical care, the true capabilities of Peterson Smith just needed to be given an updated setting.

The Approach

By modernizing the brand and renovating the facilities, marketing and care communications, and the website, it was possible to showcase the unrivaled multi-disciplinary expertise and specialty services of the practice. Now the Peterson Smith brand matches the skills and reputations of its practitioners.


Brand Identity | Campaign Development | Environmental | Print Collateral | Social Media | Tradeshow | Website Design | Website Development