Founded on the idea that a community of veterinarian practices are better, stronger and can achieve more than the individual veterinary practice, MAVANA set out to attract those mixed animal, equine, and companion animal practices with the highest standards of veterinary medicine and hospital management to join forces. But their image didn’t match their ambitions.
Our research revealed that the most critical message the brand needed to express was its “owned by veterinarians, run by veterinarians” promise. With more private equity owned aggregators starting to flood the market, this became key to differentiating MAVANA from them. Incorporating that thinking into a modernized brand look and spreading the word about those benefits led to explosive growth and success.