Equibrand

The Challenge

In 1994, Classic Rope was vigorously competing for market share in an industry defined by little or no marketing activity or brand awareness. Our mission was to make Classic ropes the best known and most in-demand among top tier performance horsemen. With the resulting success, bold strategic moves were made to enter new markets, launch new brands, and create a go to source for all that serve horse sport enthusiasts.

The Approach

We suggested an untried approach of labeling horse sport products to highlight features and benefits. We then followed it up with heavy hitting consumer advertising and strong dealer marketing. Sales have grown each year, powered by success with new market initiatives and vertical acquisitions, as well as fundamental growth of core operation. Developing names, logos, and tags for all levels of the business, from holding company to product brands has been done in careful stages to maintain market relevance and coherence. Our mission to grow sales from $4 Million has been realized with Equibrand ranking as the largest domestic manufacturer and distributor of horse sport products in the industry.

THE BACKPACK

3D Rendering | Animation | Brand Identity | Campaign Development | Environmental | Package Design | Print Collateral | Product Naming | Tradeshow | Videography | Website Design
branding, logo design, graphic design, marketing and advertising
branding, logo design, graphic design, marketing and advertising
branding, logo design, graphic design, marketing and advertising
logo design, branding
logo design, branding
logo design, branding
branding, logo design, graphic design, marketing and advertising
Equibrand product catalog - graphic design, branding, print design
Equibrand product catalog - graphic design, branding, print design
Equibrand product catalog - graphic design, branding, print design
play to win tradeshow display
Play to win trade show display
equibrand tradeshow display
logo design, branding, marketing and advertising
logo design, branding, marketing and advertising
logo design, branding, marketing and advertising
ESP logo
Fetherflex logo
flexion logo
legacy2 logo
NV4 logo
NV3 logo
NXT4 logo
NXT5 logo
Powerline4 Lite logo
Radar 4 logo
REM logo
Spitfire logo
Viper logo
The Heat logo
Triton4 logo
XR4 logo
Zone series logo
product packaging 3D legacy boot
No Turn XT product packaging 3D
Poo Wrap product packaging
Saddle pad classic equine
flexion print ad
aura ad
Take your seat ad
classic runs print ad
rule your run print ad
Light em up classic the heat print ad
photography, product photography
photography, product photography
photography, product photography
photography, product photography
photography, product photography
equibrand core campaign webpage
equibrand core campaign social
equibrand core campaign social
equibrand core campaign social