Coalition for the Homeless

The Challenge

The Coalition for the Homeless has 29 amazing members that work collectively to serve the homeless in our community by providing housing, food, clothing, health care and legal services to every population including children, families and veterans. Our mission was to give them a fresh and distinguishable identity, increase their profile and public awareness, and motivate support for their mission.

The Approach

Stewart and Associates created a much needed brand system for the Coalition to distinguish it from its member groups and establish it as the entry-point to all of them. Through non-traditional, innovative and cost-effective guerrilla marketing techniques, we also launched an awareness campaign to re-introduce the Coalition to the community.


Brand Identity | Campaign Development | Print Collateral