When Clinton Anderson takes a break from his Downunder Horsemanship media empire, where does he go? To the barn to do what he loves to do, train reining horses. And because he’s Clinton, he sets out to do it better than anyone else. For the high-end reining horse clientele he serves, this enterprise needed its own approach.
Stewart created a new brand image for this Clinton Anderson enterprise designed to set it apart from the Downunder Horsemanship business, even as it highlighted the connection between the two. Performance horse training has its own unique competitive environment, and this brand execution established Clinton as an elite professional who belongs among the top names in the elite reining horse category.