Classic Equine By Ritchie

The Challenge

When two of the leading brands in the farm and ranch equipment category join forces to offer a new line of equine waterers to discriminating horse people, balancing their brand appeal perfectly is critical.

The Approach

Stewart recommended retaining both names, using a design strategy that would best deploy the identities of each: Classic Equine for its lifestyle connection to the customer, Ritchie for its reputation in the watering category. The result was a new line of waterers that gained adherents quickly, opening new channels and appealing to new customers.


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