The Challenge
Kentucky Equine Research is the world leader in equine nutritional research and product development, serving some of the top horse owners and feed manufacturers across the globe. Its unrivaled expertise was well acknowledged, but its products, research and education output failed to match the professional standing of the company.
The Approach
Stewart worked with the company to upgrade the corporate and product brand design and to create better coherency among its branded products and services. These enhancements were carefully nuanced to support both the superiority of its science based consultative services while increasing the ease of choice and consumer appeal of its packaged products. Finally, a new website design and corporate and product brand campaigns were created to maximize the impact of the new position at launch.
THE BACKPACK
