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The Challenge

Vac-Con Industries knew it had designed a better mousetrap in its combination sewer cleaner line, but getting meaningful market share required changing the way municipal purchasing agents specified their RFP’s.

The Approach

Stewart and Associates introduced a bold new brand system including logotype, symbol and tagline. Building on the promise of “More Power To You”, we created a complete marketing program featuring the many ways superior performance is built in to the Vac-Con product line. Employing an aggressive, “Does Your Machine Have It?” ad campaign and rich media animations of the unique features that only Vac-Con products can claim, market share increases were immediate and sustained.


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