American College of Veterinary Surgeons
The Challenge
The American College of Veterinary Surgeons is an academic group charged with maintaining veterinary surgery certification standards in the US. Our mission was to accelerate this group to the forefront, articulating the group’s value, relevance and role in today’s veterinary surgical climate.
The Approach
Starting with the association’s logo, we contemporized the existing heavy seal into a clean, credible and dignified mark. The next step was spreading the word. Realizing that there were three distinct targets for communication – the surgeon, the practicing vet and the consumer, we developed distinct campaigns and message tracks.
