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Adelman Fine Art


 

The Challenge

Adelman Fine Art is a contemporary fine art gallery new to the historic Little Italy neighborhood of San Diego, California. The owners wanted to create a unique identity to announce their appearance on the local art scene and establish themselves as both a professional and approachable business. Our challenge was to create a brand that set the tone for their aesthetic perspective, and captured the attention of the artists they do or could represent as well as the discerning collectors they hoped to attract.

The Approach

Stewart and Associates set out to design a brand for Adelman Fine Art that identifies the gallery as a serious and discriminating new entry into the vibrant arts community of San Diego and beyond. An art gallery is in the beauty business and in many ways beauty is no accident. Recognized for the visual appeal of its precise proportion, the Golden Ratio was the inspiration for the mark. Combining formal structure and creative execution, the brand mark creates an aesthetically pleasing and visually interesting identity.


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