Wildeck
The Challenge
With confusion over the company brand due to its use of three different category names; Wil-Deck, Wil-Gard, and Wil-Lift, a unifying approach was needed to position the company as the single, heavy-duty and cost-effective choice in their industry.
The Approach
By dropping two of the names and delivering a single, cohesive brand mark, tag line and awareness campaign, SAA positioned Wildeck as the premier manufacturer of facility space enhancement, material handling, and protective guarding products.
