hagyard

 

Hagyard


The Challenge

For more than 138 years, the veterinarians of Hagyard-Davidson-McGee Associates, PLLC, have dedicated themselves to the health and well-being of the horse. But growth and competition had conspired to obscure its unique mission and dedication to excellence. Our challenge was to position the firm to reap the rewards of its practice strategy by creating a platform for a unified vision, operation and image to build on the regional reputation and core competencies of each of its specialties.

The Approach

Stewart and Associates recommended introducing a new brand name; Hagyard Equine Medical Institute, and new nomenclature for its specialty fields honoring the firms founders. To increase brand awareness, we introduced a sustainable, unifying image to reclaim the premier position for veterinary medicine in the industry. Hagyard is a brand that now clearly differentiates itself from regional competition and expresses the true superiority of its expertise.

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