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Safe-Guard: Worm Characters


 

The Challenge

With horse owner confusion over how to deworm their horses at an all time high and veterinarian engagement in the issue hitting new lows, Merck Animal Health set out to refocus owners on the key to making the right decision for their horse: education.

The Approach

By making the worms themselves the star of the campaign, Merck changed the conversation among all participants in the horse industry, leading to better uptake of educational tools, more engagement among retailers and horse health experts and more excitement for a topic that matters.

 

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