Clinton Anderson may have developed the most effective and practical method of training horses, but when it came to marketing that message, he needed professional coaching himself. After booking several years of double-digit growth without a real marketing program, his Downunder Horsemanship business had hit the plateau so common to entrepreneurial entities.
The first exercise was to clarify just what, or who, is the brand in this enterprise. By building a coherent brand structure for the business, we revealed the fundamental benefit of Clinton’s expertise, his Method. Using that as a starting place, and employing dramatic rich media and effective web strategies, growth rates are again setting a blistering pace.