aaep

American Association of Equine Practitioners


 

The Challenge

Our challenge was to develop an institutional image upgrade and horse owner outreach program to improve communication between equine vets and horse owners. The ultimate goal of the project, to evolve the nature of the relationship between the vet and his owner clients to one that increases horse health over all while creating a more effective and rewarding business platform for the vet, was met with success.

The Approach

As a long-established entity with a low-key presence, we were charged with refreshing their logo and “merchandising” their relevance to vets and horse owners alike. Playing off stylized yin yang integration, two horse heads are shown creating a contemporary and approachable seal.

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